Split was coming from the proposals assortment introduced on the principle page of the application store. The new symbol had a higher CTR, and this affected the procurement pipe on a few levels, which eventually had numerous impacts: Transformation from showing the application's symbol in the suggestion segment into tapping on the proposal unit on the Google Play landing page expanded. Therefore, more clients went to the application page QQ Online . Application page change rate likewise expanded gratitude to the new symbol. Subsequently, the general expansion in transformation (from being appeared in suggestion into download) got equivalent to the result of improving change rates in the two past advances. The above factors made Google Play suggest the game all the more regularly and rank it higher among suggested applications, since it was bound to be changed over into a download. So one little change in the symbol prompted a triple expansion in the quantity of application downloads. Developing the achievement We kept on taking part in ASO enhancement of the application page, dealing with the symbol and screen captures. The impact of this work was a lot more noteworthy than direct endeavors to prevail upon the top query items. Over the course of the following month, in practically every one of the key nations, the page change pace of Epic Split turned out to be discernibly over the business normal for comparable applications. Therefore, Google Play kept on growing the pool of clients who were shown the game in their suggestions boxes. The development that began in CIS nations slowly spread to other people. Thus, the quantity of downloads expanded drastically. We had more than 30,000 new clients on our greatest day. At that point for a while, the quantity of new clients balanced out at 5,000 every day, at that point tumbled to 1,000, and step by step got back to 100 downloads each day. Picture for post The decay was unequivocally associated with the diminishing change of the application page. I expect that as the game kept on developing, there were less and less new clients who were keen on introducing the game. The transformation rate sank, which caused Google Play to advance the game less.